Customer Referral Behavior: Do Switchers and Stayers Differ?

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Customer Referral Behavior: Do Switchers and Stayers Differ?

In today’s highly competitive market environment, service providers are beginning to recognize that customer referral plays an important role in enhancing firm value through cost-effective acquisition of new customers. While a significant body of research has focused on exploring customer referral,...

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Bibliographic Details
Main Authors:	Stein, A., Ramaseshan, Balasubramani
Format:	Journal Article
Published:	Sage Publications 2015
Online Access:	http://hdl.handle.net/20.500.11937/19853

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