Customer Referral Behavior: Do Switchers and Stayers Differ?
In today’s highly competitive market environment, service providers are beginning to recognize that customer referral plays an important role in enhancing firm value through cost-effective acquisition of new customers. While a significant body of research has focused on exploring customer referral,...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Sage Publications
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/19853 |