Exploring buyer-seller relationships in developing countries: Empirical evidence from the Philippines
Empirical evidence collected from comprehensive personal interviews with potato farmers in Northern Luzon revealed a total of twenty three constructs that may influence the development of long-term buyer-seller relationships in developing countries. Satisfaction with the seed suppliers offer quality...
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| Format: | Conference Paper |
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Australian New Zealand Marketing Academy. University of new South Wales
1999
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| Online Access: | http://hdl.handle.net/20.500.11937/19846 |
| _version_ | 1848750145724743680 |
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| author | Batt, Peter Rexha, Nexhmi |
| author2 | Jack Cadeaux |
| author_facet | Jack Cadeaux Batt, Peter Rexha, Nexhmi |
| author_sort | Batt, Peter |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Empirical evidence collected from comprehensive personal interviews with potato farmers in Northern Luzon revealed a total of twenty three constructs that may influence the development of long-term buyer-seller relationships in developing countries. Satisfaction with the seed suppliers offer quality and the farmer's satisfaction with the exchange, the willingness of the seed supplier to communicate, to make adaptions and to provide education and training programs, relational norms, trust and commitment, dependence and uncertainty are established. However, how important each of these constructs are in the development of long-term buyer-seller relationships and determining which constructs are antecedents to the development of a long-term relationship and which constructs are an outcome of the relationship has yet to be ascertained. |
| first_indexed | 2025-11-14T07:32:11Z |
| format | Conference Paper |
| id | curtin-20.500.11937-19846 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:32:11Z |
| publishDate | 1999 |
| publisher | Australian New Zealand Marketing Academy. University of new South Wales |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-198462022-09-06T03:23:02Z Exploring buyer-seller relationships in developing countries: Empirical evidence from the Philippines Batt, Peter Rexha, Nexhmi Jack Cadeaux Mark Uncles Empirical evidence collected from comprehensive personal interviews with potato farmers in Northern Luzon revealed a total of twenty three constructs that may influence the development of long-term buyer-seller relationships in developing countries. Satisfaction with the seed suppliers offer quality and the farmer's satisfaction with the exchange, the willingness of the seed supplier to communicate, to make adaptions and to provide education and training programs, relational norms, trust and commitment, dependence and uncertainty are established. However, how important each of these constructs are in the development of long-term buyer-seller relationships and determining which constructs are antecedents to the development of a long-term relationship and which constructs are an outcome of the relationship has yet to be ascertained. 1999 Conference Paper http://hdl.handle.net/20.500.11937/19846 Australian New Zealand Marketing Academy. University of new South Wales fulltext |
| spellingShingle | Batt, Peter Rexha, Nexhmi Exploring buyer-seller relationships in developing countries: Empirical evidence from the Philippines |
| title | Exploring buyer-seller relationships in developing countries: Empirical evidence from the Philippines |
| title_full | Exploring buyer-seller relationships in developing countries: Empirical evidence from the Philippines |
| title_fullStr | Exploring buyer-seller relationships in developing countries: Empirical evidence from the Philippines |
| title_full_unstemmed | Exploring buyer-seller relationships in developing countries: Empirical evidence from the Philippines |
| title_short | Exploring buyer-seller relationships in developing countries: Empirical evidence from the Philippines |
| title_sort | exploring buyer-seller relationships in developing countries: empirical evidence from the philippines |
| url | http://hdl.handle.net/20.500.11937/19846 |