Exploring buyer-seller relationships in developing countries: Empirical evidence from the Philippines
Empirical evidence collected from comprehensive personal interviews with potato farmers in Northern Luzon revealed a total of twenty three constructs that may influence the development of long-term buyer-seller relationships in developing countries. Satisfaction with the seed suppliers offer quality...
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| Format: | Conference Paper |
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Australian New Zealand Marketing Academy. University of new South Wales
1999
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| Online Access: | http://hdl.handle.net/20.500.11937/19846 |