The romantic comedy and its film location: do perceptions differ?
This paper examines how viewers of a romantic comedy set in New York differ in their perception and intention to visit New York. The sample comprised 230 film viewers at an Australian cinema. Male viewers perceived significantly higher performance/ financial, social and physical risk when travelling...
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| Format: | Conference Paper |
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Detay Anatolia Akademik Yayincilik Danismanlik Org. Turz. Ltd
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/19738 |