Re-imagining China’s future : soft power, cultural presence and the East Asian media market
As various contributors to this volume suggest, the term soft power is multifaceted. In 2002 Joseph Nye, the political scientist who coined the term more than a decade previously, noted that the soft power of a country rests on three resources: a country’s culture, its political values, and its fore...
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| Format: | Book Chapter |
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Monash University ePress
2010
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| Online Access: | http://eprints.qut.edu.au/39732/ http://hdl.handle.net/20.500.11937/19732 |