Relationship marketing: Providing opportunities and benefits for the construction industry

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Relationship marketing: Providing opportunities and benefits for the construction industry

Innovation and new knowledge often comes from an insight into associated areas of research or industry; relationship marketing has its roots in business and many industries have adopted a relationship approach to solicit work. An insight into marketing and in particular relationship marketing explai...

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Bibliographic Details
Main Authors:	Davis, Peter, Walker, D.
Format:	Journal Article
Published:	The Chinese Research Institute of Construction Management 2003
Subjects:	Commitment Satisfaction Trust Cooperation Relationship marketing Performance Alliance procurement
Online Access:	http://hdl.handle.net/20.500.11937/19705

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