Relationship marketing: Providing opportunities and benefits for the construction industry
Innovation and new knowledge often comes from an insight into associated areas of research or industry; relationship marketing has its roots in business and many industries have adopted a relationship approach to solicit work. An insight into marketing and in particular relationship marketing explai...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
The Chinese Research Institute of Construction Management
2003
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/19705 |