The Critical Success Factors for Implementation of CRM and Knowledge Management in a Work Setting

Customer Relationship Management is the most vigorous tools in our era and is the integration of trust, business and technology to gratify the requirements of the clients. CRM is a strategy of dealing with people, technology and process and need to be implemented precisely. CRM is the most outstandi...

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Bibliographic Details
Main Authors: Faed, Alireza, Radmand, Pedram, Talevski, Alex
Other Authors: Fatos Xhafa
Format: Conference Paper
Published: IEEE Computer Society 2010
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/19345
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author Faed, Alireza
Radmand, Pedram
Talevski, Alex
author2 Fatos Xhafa
author_facet Fatos Xhafa
Faed, Alireza
Radmand, Pedram
Talevski, Alex
author_sort Faed, Alireza
building Curtin Institutional Repository
collection Online Access
description Customer Relationship Management is the most vigorous tools in our era and is the integration of trust, business and technology to gratify the requirements of the clients. CRM is a strategy of dealing with people, technology and process and need to be implemented precisely. CRM is the most outstanding business strategy that consolidates internal procedures and externals to generate and convey value to the spotted customers and CRM can easily neutralize competitive perils, provide a good source of roadmap for the company and customers. Moreover it may clarify the potential pitfalls in creating success for the company.CRM involves validating and evaluating critical success factors, which cover the three perspectives of CRM as the theoretical base, and which constitute a guide for companies in the implementation of the applications. Due to this, the desired benefits have intensified customer satisfaction and maintenance, by generating personalized products and value-added services. In this paper, the author investigates the factors that can positively leverage the implementation and use of CRM and creates differentiation among these factors and knowledge management factors. What is more, the paper aims at determining technical feature between CRM and knowledge management and managed to compare KM with CRM successfully.
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spelling curtin-20.500.11937-193452023-01-13T07:56:30Z The Critical Success Factors for Implementation of CRM and Knowledge Management in a Work Setting Faed, Alireza Radmand, Pedram Talevski, Alex Fatos Xhafa Leonard Barolli Hiroaki Nishino Markus Aleksy Knowledge Management Customer Relationship Management Customer Relationship Management is the most vigorous tools in our era and is the integration of trust, business and technology to gratify the requirements of the clients. CRM is a strategy of dealing with people, technology and process and need to be implemented precisely. CRM is the most outstanding business strategy that consolidates internal procedures and externals to generate and convey value to the spotted customers and CRM can easily neutralize competitive perils, provide a good source of roadmap for the company and customers. Moreover it may clarify the potential pitfalls in creating success for the company.CRM involves validating and evaluating critical success factors, which cover the three perspectives of CRM as the theoretical base, and which constitute a guide for companies in the implementation of the applications. Due to this, the desired benefits have intensified customer satisfaction and maintenance, by generating personalized products and value-added services. In this paper, the author investigates the factors that can positively leverage the implementation and use of CRM and creates differentiation among these factors and knowledge management factors. What is more, the paper aims at determining technical feature between CRM and knowledge management and managed to compare KM with CRM successfully. 2010 Conference Paper http://hdl.handle.net/20.500.11937/19345 10.1109/3PGCIC.2010.26 IEEE Computer Society fulltext
spellingShingle Knowledge Management
Customer Relationship Management
Faed, Alireza
Radmand, Pedram
Talevski, Alex
The Critical Success Factors for Implementation of CRM and Knowledge Management in a Work Setting
title The Critical Success Factors for Implementation of CRM and Knowledge Management in a Work Setting
title_full The Critical Success Factors for Implementation of CRM and Knowledge Management in a Work Setting
title_fullStr The Critical Success Factors for Implementation of CRM and Knowledge Management in a Work Setting
title_full_unstemmed The Critical Success Factors for Implementation of CRM and Knowledge Management in a Work Setting
title_short The Critical Success Factors for Implementation of CRM and Knowledge Management in a Work Setting
title_sort critical success factors for implementation of crm and knowledge management in a work setting
topic Knowledge Management
Customer Relationship Management
url http://hdl.handle.net/20.500.11937/19345