Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation

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Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation

Bibliographic Details
Main Authors:	O'Brien, Ingrid, Jarvis, W., Soutar, G.
Other Authors:	-
Format:	Conference Paper
Published:	- 2010
Online Access:	http://hdl.handle.net/20.500.11937/19229

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