Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation

Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation

Bibliographic Details
Main Authors: O'Brien, Ingrid, Jarvis, W., Soutar, G.
Other Authors: -
Format: Conference Paper
Published: - 2010
Online Access:http://hdl.handle.net/20.500.11937/19229

Internet

http://hdl.handle.net/20.500.11937/19229

Similar Items