Quality in Saudi advertising design

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Quality in Saudi advertising design

This research investigates reasons for differences in quality between advertisements created by local and international advertising agencies operating in Saudi Arabia. It focuses on the investment in, and use of, computer technology as a factor in creating these differences, along with other factors...

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Bibliographic Details
Main Author:	Alzahrani, Mojib Othman
Format:	Thesis
Language:	English
Published:	Curtin University 2012
Subjects:	local and international advertising agencies Saudi Arabia visual cultural awareness advertising design
Online Access:	http://hdl.handle.net/20.500.11937/1902

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