Quality in Saudi advertising design
This research investigates reasons for differences in quality between advertisements created by local and international advertising agencies operating in Saudi Arabia. It focuses on the investment in, and use of, computer technology as a factor in creating these differences, along with other factors...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Curtin University
2012
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/1902 |