Music and Marketing

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Music and Marketing

This chapter summarizes the many ways in which music and marketing relate to one another. It argues that the range of the effects that music can have on consumer behaviour is striking. The available research suggests that the ‘right’ kinds of music can typically lead to increases in turnover of arou...

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Bibliographic Details
Main Authors:	North, Adrian, Hargreaves, David
Other Authors:	Patrik N. Juslin
Format:	Book Chapter
Published:	Oxford University Press 2009
Online Access:	http://hdl.handle.net/20.500.11937/19016

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