Music and Marketing
This chapter summarizes the many ways in which music and marketing relate to one another. It argues that the range of the effects that music can have on consumer behaviour is striking. The available research suggests that the ‘right’ kinds of music can typically lead to increases in turnover of arou...
| Main Authors: | , |
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| Format: | Book Chapter |
| Published: |
Oxford University Press
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/19016 |