Music and Marketing
This chapter summarizes the many ways in which music and marketing relate to one another. It argues that the range of the effects that music can have on consumer behaviour is striking. The available research suggests that the ‘right’ kinds of music can typically lead to increases in turnover of arou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Chapter |
| Published: |
Oxford University Press
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/19016 |
| _version_ | 1848749912987009024 |
|---|---|
| author | North, Adrian Hargreaves, David |
| author2 | Patrik N. Juslin |
| author_facet | Patrik N. Juslin North, Adrian Hargreaves, David |
| author_sort | North, Adrian |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This chapter summarizes the many ways in which music and marketing relate to one another. It argues that the range of the effects that music can have on consumer behaviour is striking. The available research suggests that the ‘right’ kinds of music can typically lead to increases in turnover of around 10 per cent, such that piped music makes clear commercial sense. Note also that different types of music very clearly have different effects. Businesses cannot regard music as a homogeneous sonic mass. |
| first_indexed | 2025-11-14T07:28:29Z |
| format | Book Chapter |
| id | curtin-20.500.11937-19016 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:28:29Z |
| publishDate | 2009 |
| publisher | Oxford University Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-190162017-09-13T13:47:28Z Music and Marketing North, Adrian Hargreaves, David Patrik N. Juslin This chapter summarizes the many ways in which music and marketing relate to one another. It argues that the range of the effects that music can have on consumer behaviour is striking. The available research suggests that the ‘right’ kinds of music can typically lead to increases in turnover of around 10 per cent, such that piped music makes clear commercial sense. Note also that different types of music very clearly have different effects. Businesses cannot regard music as a homogeneous sonic mass. 2009 Book Chapter http://hdl.handle.net/20.500.11937/19016 10.1093/acprof:oso/9780199230143.003.0032 Oxford University Press restricted |
| spellingShingle | North, Adrian Hargreaves, David Music and Marketing |
| title | Music and Marketing |
| title_full | Music and Marketing |
| title_fullStr | Music and Marketing |
| title_full_unstemmed | Music and Marketing |
| title_short | Music and Marketing |
| title_sort | music and marketing |
| url | http://hdl.handle.net/20.500.11937/19016 |