A methodology of integrating marketing with engineering for defining design specifications of new products

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A methodology of integrating marketing with engineering for defining design specifications of new products

In the fuzzy front end stage of new product development, it is quite common that marketing personnel and product engineers have different goals and concerns. Their two sets of goals and concerns are always addressed in isolation from one another. This isolation typically would not result in optimal...

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Bibliographic Details
Main Authors:	Kwong, C., Chen, Y., Chan, Kit Yan
Format:	Journal Article
Published:	Taylor & Francis 2011
Subjects:	perceptual mapping genetic algorithms design specifications new product design quality function deployment
Online Access:	http://hdl.handle.net/20.500.11937/18982

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