A methodology of integrating marketing with engineering for defining design specifications of new products
In the fuzzy front end stage of new product development, it is quite common that marketing personnel and product engineers have different goals and concerns. Their two sets of goals and concerns are always addressed in isolation from one another. This isolation typically would not result in optimal...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Taylor & Francis
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/18982 |