Television advertising avoidance: advancing research methodology

Bibliographic Details
Main Authors: Dix, Steve, Phau, Ian
Format: Journal Article
Published: Routledge Taylor and Francis Group 2010
Online Access:http://hdl.handle.net/20.500.11937/18911
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author Dix, Steve
Phau, Ian
author_facet Dix, Steve
Phau, Ian
author_sort Dix, Steve
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institution Curtin University Malaysia
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publishDate 2010
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spelling curtin-20.500.11937-189112017-02-28T01:34:54Z Television advertising avoidance: advancing research methodology Dix, Steve Phau, Ian 2010 Journal Article http://hdl.handle.net/20.500.11937/18911 Routledge Taylor and Francis Group restricted
spellingShingle Dix, Steve
Phau, Ian
Television advertising avoidance: advancing research methodology
title Television advertising avoidance: advancing research methodology
title_full Television advertising avoidance: advancing research methodology
title_fullStr Television advertising avoidance: advancing research methodology
title_full_unstemmed Television advertising avoidance: advancing research methodology
title_short Television advertising avoidance: advancing research methodology
title_sort television advertising avoidance: advancing research methodology
url http://hdl.handle.net/20.500.11937/18911