Effects of marketing strategy on performance: a study of Indonesian organizations

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Effects of marketing strategy on performance: a study of Indonesian organizations

This research provides empirical evidence on the implementation of the strategic marketing planning in the context of Indonesia, a newly industrialized country. Drawing from a contingency theory, the research posits that the credibility of marketing strategy depends on the external business environm...

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Bibliographic Details
Main Author:	Ishak, Asmai
Format:	Thesis
Language:	English
Published:	Curtin University 2002
Subjects:	marketing strategies Indonesia marketing managers external business environments
Online Access:	http://hdl.handle.net/20.500.11937/1872

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