Effects of marketing strategy on performance: a study of Indonesian organizations
This research provides empirical evidence on the implementation of the strategic marketing planning in the context of Indonesia, a newly industrialized country. Drawing from a contingency theory, the research posits that the credibility of marketing strategy depends on the external business environm...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2002
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| Online Access: | http://hdl.handle.net/20.500.11937/1872 |