A corespondence analysis of sources of information used by festival visitors

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A corespondence analysis of sources of information used by festival visitors

Information sources used by festival visitors need to be examined due to the increasing competition within the events sector as a result of growth in the number and size of events being staged. The article provides an analysis of a visitor profile of a major wine festival staged in the Swan Valley w...

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Bibliographic Details
Main Authors:	Shanka, Tekle, Taylor, Ruth
Format:	Journal Article
Published:	Cognizant communication corporation 2004
Online Access:	http://hdl.handle.net/20.500.11937/18200

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