A corespondence analysis of sources of information used by festival visitors
Information sources used by festival visitors need to be examined due to the increasing competition within the events sector as a result of growth in the number and size of events being staged. The article provides an analysis of a visitor profile of a major wine festival staged in the Swan Valley w...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Cognizant communication corporation
2004
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| Online Access: | http://hdl.handle.net/20.500.11937/18200 |