The regulatory and cultural interface in CEM/CER research: the Yin and Yang holistic approach

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The regulatory and cultural interface in CEM/CER research: the Yin and Yang holistic approach

Mainstream accounting and management research have predominantly been reflecting and producing the yang (‘hard-core’ quantitative) orientation, without a balancing of the yin (‘soft’ qualitative) methodology. A harmonious ‘both/and’ approach (yin and yang), rather than an ‘either/or’ one captures th...

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Bibliographic Details
Main Authors:	Rowe, Anna, Whiteley, Alma
Other Authors:	Lee D. Parker
Format:	Conference Paper
Published:	Asia Pacific Internet Research Alliance (APIRA) 2004
Online Access:	http://www.smu.edu.sg/events/apira/2004/Final%20Papers/1273-rowe.pdf http://hdl.handle.net/20.500.11937/18127

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