The regulatory and cultural interface in CEM/CER research: the Yin and Yang holistic approach
Mainstream accounting and management research have predominantly been reflecting and producing the yang (‘hard-core’ quantitative) orientation, without a balancing of the yin (‘soft’ qualitative) methodology. A harmonious ‘both/and’ approach (yin and yang), rather than an ‘either/or’ one captures th...
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| Format: | Conference Paper |
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Asia Pacific Internet Research Alliance (APIRA)
2004
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| Online Access: | http://www.smu.edu.sg/events/apira/2004/Final%20Papers/1273-rowe.pdf http://hdl.handle.net/20.500.11937/18127 |