The regulatory and cultural interface in CEM/CER research: the Yin and Yang holistic approach

Mainstream accounting and management research have predominantly been reflecting and producing the yang (‘hard-core’ quantitative) orientation, without a balancing of the yin (‘soft’ qualitative) methodology. A harmonious ‘both/and’ approach (yin and yang), rather than an ‘either/or’ one captures th...

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Main Authors: Rowe, Anna, Whiteley, Alma
Other Authors: Lee D. Parker
Format: Conference Paper
Published: Asia Pacific Internet Research Alliance (APIRA) 2004
Online Access:http://www.smu.edu.sg/events/apira/2004/Final%20Papers/1273-rowe.pdf
http://hdl.handle.net/20.500.11937/18127
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author Rowe, Anna
Whiteley, Alma
author2 Lee D. Parker
author_facet Lee D. Parker
Rowe, Anna
Whiteley, Alma
author_sort Rowe, Anna
building Curtin Institutional Repository
collection Online Access
description Mainstream accounting and management research have predominantly been reflecting and producing the yang (‘hard-core’ quantitative) orientation, without a balancing of the yin (‘soft’ qualitative) methodology. A harmonious ‘both/and’ approach (yin and yang), rather than an ‘either/or’ one captures the rational/regulatory and relational/interpretive aspects of corporate environmental management (CEM) and reporting (CER). Whilst we are in sympathy with the commensurability and pluralist debate (Weaver and Gioia 1994, Schultz and Hatch (1996), for this study we adopted an interpretive, phenomenological and grounded approach. The aim of this paper is to illuminate methodological issues by reference to the study of the ‘greening’ phenomena of CEM and CER in Shanghai, China. The data supported the idea that those seeking compliance to environmental rules and procedures, may need to embrace the paradox of rules not only as generalized but also contextual entities. It appears from this qualitative data that the rules and regulations go through a cultural lens before reaching individuals who have to implement them.
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spelling curtin-20.500.11937-181272022-10-06T07:20:58Z The regulatory and cultural interface in CEM/CER research: the Yin and Yang holistic approach Rowe, Anna Whiteley, Alma Lee D. Parker Low Aik Meng Mainstream accounting and management research have predominantly been reflecting and producing the yang (‘hard-core’ quantitative) orientation, without a balancing of the yin (‘soft’ qualitative) methodology. A harmonious ‘both/and’ approach (yin and yang), rather than an ‘either/or’ one captures the rational/regulatory and relational/interpretive aspects of corporate environmental management (CEM) and reporting (CER). Whilst we are in sympathy with the commensurability and pluralist debate (Weaver and Gioia 1994, Schultz and Hatch (1996), for this study we adopted an interpretive, phenomenological and grounded approach. The aim of this paper is to illuminate methodological issues by reference to the study of the ‘greening’ phenomena of CEM and CER in Shanghai, China. The data supported the idea that those seeking compliance to environmental rules and procedures, may need to embrace the paradox of rules not only as generalized but also contextual entities. It appears from this qualitative data that the rules and regulations go through a cultural lens before reaching individuals who have to implement them. 2004 Conference Paper http://hdl.handle.net/20.500.11937/18127 http://www.smu.edu.sg/events/apira/2004/Final%20Papers/1273-rowe.pdf Asia Pacific Internet Research Alliance (APIRA) restricted
spellingShingle Rowe, Anna
Whiteley, Alma
The regulatory and cultural interface in CEM/CER research: the Yin and Yang holistic approach
title The regulatory and cultural interface in CEM/CER research: the Yin and Yang holistic approach
title_full The regulatory and cultural interface in CEM/CER research: the Yin and Yang holistic approach
title_fullStr The regulatory and cultural interface in CEM/CER research: the Yin and Yang holistic approach
title_full_unstemmed The regulatory and cultural interface in CEM/CER research: the Yin and Yang holistic approach
title_short The regulatory and cultural interface in CEM/CER research: the Yin and Yang holistic approach
title_sort regulatory and cultural interface in cem/cer research: the yin and yang holistic approach
url http://www.smu.edu.sg/events/apira/2004/Final%20Papers/1273-rowe.pdf
http://hdl.handle.net/20.500.11937/18127