The moderating role of perceived risk on trust in e-banking

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The moderating role of perceived risk on trust in e-banking

The purpose of this research is to investigate whether a consumer?s perception of risk in transacting on the internet (Perceived Risk) would have an influence on their trust of a bank?s e-banking website (Specific Trust) and their willingness to use e-banking. The results showed that Perceived Risk...

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Bibliographic Details
Main Authors:	Wong, David, Loh, Hwee Kuen Claire, Yap, Kenneth, Bak, Randall
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	Trust E-banking Adoption Perceived Risk Internet
Online Access:	http://hdl.handle.net/20.500.11937/17834

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