The moderating role of perceived risk on trust in e-banking
The purpose of this research is to investigate whether a consumer?s perception of risk in transacting on the internet (Perceived Risk) would have an influence on their trust of a bank?s e-banking website (Specific Trust) and their willingness to use e-banking. The results showed that Perceived Risk...
| Main Authors: | , , , |
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| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/17834 |