Modelling effects of consumer animosity: a study of Chinese consumers' willingness to buy foreign and hybrid products
This study aims to examine the effects of animosity on consumers’ willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). While consumers’ reluctance to purchase foreign products from countries that they have...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Curtin University
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/1783 |
| _version_ | 1848743767150952448 |
|---|---|
| author | Kea, Hwee Ping Garick |
| author_facet | Kea, Hwee Ping Garick |
| author_sort | Kea, Hwee Ping Garick |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study aims to examine the effects of animosity on consumers’ willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). While consumers’ reluctance to purchase foreign products from countries that they have animosity towards is clearly evident in the current literature, little is known about consumers’ attitudes towards hybrid products. As such, the study introduces this new construct (i.e. willingness to buy hybrid products) to the animosity model to determine if animositic consumers would be more receptive or willing to accept hybrid products where the animositic tendencies towards foreign countries in question can be negated by the products’ domestic affiliations. To conduct this investigation, the study is undertaken in China where the Chinese consumers’ animosity towards the Japanese was examined. The data with a usable sample size of 435 were collected in the Chinese city of Nanjing. The findings of the study revealed that the high level of animosity present against the Japanese resulted in the Chinese consumers’ unwillingness to buy Japanese products. More importantly, results showed that the Chinese consumers are not any more receptive to hybrid products as such domestic affiliations have not diluted the animosity. Consistent with the literature, the study has also validated that consumer animosity to be a higher-order construct indicated by war and economic animosity. Under the conditions of extreme animosity, consumer ethnocentrism does not take a significant role in influencing other constructs in the animosity model. |
| first_indexed | 2025-11-14T05:50:48Z |
| format | Thesis |
| id | curtin-20.500.11937-1783 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T05:50:48Z |
| publishDate | 2008 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-17832017-02-20T06:39:00Z Modelling effects of consumer animosity: a study of Chinese consumers' willingness to buy foreign and hybrid products Kea, Hwee Ping Garick effects of animosity on consumers' willingness to buy hybrid products Japanese products Chinese consumers foreign products This study aims to examine the effects of animosity on consumers’ willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). While consumers’ reluctance to purchase foreign products from countries that they have animosity towards is clearly evident in the current literature, little is known about consumers’ attitudes towards hybrid products. As such, the study introduces this new construct (i.e. willingness to buy hybrid products) to the animosity model to determine if animositic consumers would be more receptive or willing to accept hybrid products where the animositic tendencies towards foreign countries in question can be negated by the products’ domestic affiliations. To conduct this investigation, the study is undertaken in China where the Chinese consumers’ animosity towards the Japanese was examined. The data with a usable sample size of 435 were collected in the Chinese city of Nanjing. The findings of the study revealed that the high level of animosity present against the Japanese resulted in the Chinese consumers’ unwillingness to buy Japanese products. More importantly, results showed that the Chinese consumers are not any more receptive to hybrid products as such domestic affiliations have not diluted the animosity. Consistent with the literature, the study has also validated that consumer animosity to be a higher-order construct indicated by war and economic animosity. Under the conditions of extreme animosity, consumer ethnocentrism does not take a significant role in influencing other constructs in the animosity model. 2008 Thesis http://hdl.handle.net/20.500.11937/1783 en Curtin University restricted |
| spellingShingle | effects of animosity on consumers' willingness to buy hybrid products Japanese products Chinese consumers foreign products Kea, Hwee Ping Garick Modelling effects of consumer animosity: a study of Chinese consumers' willingness to buy foreign and hybrid products |
| title | Modelling effects of consumer animosity: a study of Chinese consumers' willingness to buy foreign and hybrid products |
| title_full | Modelling effects of consumer animosity: a study of Chinese consumers' willingness to buy foreign and hybrid products |
| title_fullStr | Modelling effects of consumer animosity: a study of Chinese consumers' willingness to buy foreign and hybrid products |
| title_full_unstemmed | Modelling effects of consumer animosity: a study of Chinese consumers' willingness to buy foreign and hybrid products |
| title_short | Modelling effects of consumer animosity: a study of Chinese consumers' willingness to buy foreign and hybrid products |
| title_sort | modelling effects of consumer animosity: a study of chinese consumers' willingness to buy foreign and hybrid products |
| topic | effects of animosity on consumers' willingness to buy hybrid products Japanese products Chinese consumers foreign products |
| url | http://hdl.handle.net/20.500.11937/1783 |