Modelling effects of consumer animosity: a study of Chinese consumers' willingness to buy foreign and hybrid products
This study aims to examine the effects of animosity on consumers’ willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). While consumers’ reluctance to purchase foreign products from countries that they have...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/1783 |