Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising

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Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising

Studies suggest that nostalgia can be split into two distinct forms; Personal and Historical nostalgia. This research explores these varieties of nostalgic appeal and, based on literature, proposes differing effects these variations may have on the important consumer behaviour responses of cognition...

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Bibliographic Details
Main Authors:	Marchegiani, Chris, Phau, Ian
Format:	Journal Article
Published:	Routledge Taylor and Francis Group 2010
Subjects:	memory process advertising appeals historical nostalgia Personal nostalgia
Online Access:	http://hdl.handle.net/20.500.11937/17762

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