Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising
Studies suggest that nostalgia can be split into two distinct forms; Personal and Historical nostalgia. This research explores these varieties of nostalgic appeal and, based on literature, proposes differing effects these variations may have on the important consumer behaviour responses of cognition...
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| Format: | Journal Article |
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Routledge Taylor and Francis Group
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/17762 |