Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising
Studies suggest that nostalgia can be split into two distinct forms; Personal and Historical nostalgia. This research explores these varieties of nostalgic appeal and, based on literature, proposes differing effects these variations may have on the important consumer behaviour responses of cognition...
| Main Authors: | , |
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| Format: | Journal Article |
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Routledge Taylor and Francis Group
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/17762 |
| _version_ | 1848749550687223808 |
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| author | Marchegiani, Chris Phau, Ian |
| author_facet | Marchegiani, Chris Phau, Ian |
| author_sort | Marchegiani, Chris |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Studies suggest that nostalgia can be split into two distinct forms; Personal and Historical nostalgia. This research explores these varieties of nostalgic appeal and, based on literature, proposes differing effects these variations may have on the important consumer behaviour responses of cognition, emotions, attitudes, and purchase intentions. A review of the literature suggests that significant differences will exist dependent on the type of nostalgic appeal being used. The call for scales to test these appeals independently of one another is also made. Finally, this evidence suggests that treatment of nostalgia as a 'unified' concept may be inaccurate in predicting true consumer responses and future studies should treat the two types as separate appeals if rigor is to be suggested. |
| first_indexed | 2025-11-14T07:22:43Z |
| format | Journal Article |
| id | curtin-20.500.11937-17762 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:22:43Z |
| publishDate | 2010 |
| publisher | Routledge Taylor and Francis Group |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-177622017-09-13T15:45:17Z Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising Marchegiani, Chris Phau, Ian memory process advertising appeals historical nostalgia Personal nostalgia Studies suggest that nostalgia can be split into two distinct forms; Personal and Historical nostalgia. This research explores these varieties of nostalgic appeal and, based on literature, proposes differing effects these variations may have on the important consumer behaviour responses of cognition, emotions, attitudes, and purchase intentions. A review of the literature suggests that significant differences will exist dependent on the type of nostalgic appeal being used. The call for scales to test these appeals independently of one another is also made. Finally, this evidence suggests that treatment of nostalgia as a 'unified' concept may be inaccurate in predicting true consumer responses and future studies should treat the two types as separate appeals if rigor is to be suggested. 2010 Journal Article http://hdl.handle.net/20.500.11937/17762 10.1080/10496490903572991 Routledge Taylor and Francis Group fulltext |
| spellingShingle | memory process advertising appeals historical nostalgia Personal nostalgia Marchegiani, Chris Phau, Ian Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising |
| title | Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising |
| title_full | Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising |
| title_fullStr | Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising |
| title_full_unstemmed | Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising |
| title_short | Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising |
| title_sort | away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising |
| topic | memory process advertising appeals historical nostalgia Personal nostalgia |
| url | http://hdl.handle.net/20.500.11937/17762 |