Conceptualizing the Franchise System Quality (FSQ) Matrix: an exploratory study

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Conceptualizing the Franchise System Quality (FSQ) Matrix: an exploratory study

This empirical study provides some exploratory evidence to the proposed Franchise System Quality (FSQ) Matrix. This is the first study to investigate how franchisees perceive the importance and adequacy of the franchisor-provided services within a franchise system. Using these two dimensions as anch...

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Bibliographic Details
Main Authors:	Huang, Y., Phau, Ian, Chen, R.
Format:	Journal Article
Published:	The Haworth Press Inc 2007
Online Access:	http://hdl.handle.net/20.500.11937/17613

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