Conceptualizing the Franchise System Quality (FSQ) Matrix: an exploratory study
This empirical study provides some exploratory evidence to the proposed Franchise System Quality (FSQ) Matrix. This is the first study to investigate how franchisees perceive the importance and adequacy of the franchisor-provided services within a franchise system. Using these two dimensions as anch...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
The Haworth Press Inc
2007
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| Online Access: | http://hdl.handle.net/20.500.11937/17613 |