Conceptualizing the Franchise System Quality (FSQ) Matrix: an exploratory study
This empirical study provides some exploratory evidence to the proposed Franchise System Quality (FSQ) Matrix. This is the first study to investigate how franchisees perceive the importance and adequacy of the franchisor-provided services within a franchise system. Using these two dimensions as anch...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
The Haworth Press Inc
2007
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| Online Access: | http://hdl.handle.net/20.500.11937/17613 |
| _version_ | 1848749511946534912 |
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| author | Huang, Y. Phau, Ian Chen, R. |
| author_facet | Huang, Y. Phau, Ian Chen, R. |
| author_sort | Huang, Y. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This empirical study provides some exploratory evidence to the proposed Franchise System Quality (FSQ) Matrix. This is the first study to investigate how franchisees perceive the importance and adequacy of the franchisor-provided services within a franchise system. Using these two dimensions as anchors, the FSQ matrix is conceptualized with four distinct profiles. The analysis of survey responses of 185 Taiwanese franchisees strongly confirms the validity of the four-cell matrix indicating significant differences between them. The results also yield a highly significant comparison between system quality permutations with franchisee performance variables and behavioral perceptions. These results show that franchisees with better performances are worthy of more support and assistance from franchisors. Those franchisees that are identified with highperceived importance of the FSQ matrix have a stronger desire for autonomy. |
| first_indexed | 2025-11-14T07:22:06Z |
| format | Journal Article |
| id | curtin-20.500.11937-17613 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:22:06Z |
| publishDate | 2007 |
| publisher | The Haworth Press Inc |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-176132017-09-13T15:45:17Z Conceptualizing the Franchise System Quality (FSQ) Matrix: an exploratory study Huang, Y. Phau, Ian Chen, R. This empirical study provides some exploratory evidence to the proposed Franchise System Quality (FSQ) Matrix. This is the first study to investigate how franchisees perceive the importance and adequacy of the franchisor-provided services within a franchise system. Using these two dimensions as anchors, the FSQ matrix is conceptualized with four distinct profiles. The analysis of survey responses of 185 Taiwanese franchisees strongly confirms the validity of the four-cell matrix indicating significant differences between them. The results also yield a highly significant comparison between system quality permutations with franchisee performance variables and behavioral perceptions. These results show that franchisees with better performances are worthy of more support and assistance from franchisors. Those franchisees that are identified with highperceived importance of the FSQ matrix have a stronger desire for autonomy. 2007 Journal Article http://hdl.handle.net/20.500.11937/17613 10.1300/J049v14n04_03 The Haworth Press Inc restricted |
| spellingShingle | Huang, Y. Phau, Ian Chen, R. Conceptualizing the Franchise System Quality (FSQ) Matrix: an exploratory study |
| title | Conceptualizing the Franchise System Quality (FSQ) Matrix: an exploratory study |
| title_full | Conceptualizing the Franchise System Quality (FSQ) Matrix: an exploratory study |
| title_fullStr | Conceptualizing the Franchise System Quality (FSQ) Matrix: an exploratory study |
| title_full_unstemmed | Conceptualizing the Franchise System Quality (FSQ) Matrix: an exploratory study |
| title_short | Conceptualizing the Franchise System Quality (FSQ) Matrix: an exploratory study |
| title_sort | conceptualizing the franchise system quality (fsq) matrix: an exploratory study |
| url | http://hdl.handle.net/20.500.11937/17613 |