Examining the role of luxury brands in ytopia

QR Code

Examining the role of luxury brands in ytopia

A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason 1992). Wi...

Full description

Bibliographic Details
Main Authors:	Marchegiani, Chris, Latter, Chelsey
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	Luxury brand Consumer behaviour Symbolic brand Status consumption
Online Access:	http://hdl.handle.net/20.500.11937/17557

Similar Items

Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands
by: Latter, Chelsey, et al.
Published: (2010)

Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
by: Lee, Thomas, et al.
Published: (2012)

Uniqueness and status consumption: how luxury goods companies entice the young
by: Marchegiani, Chris, et al.
Published: (2009)

The role of lawfulness and legality toward purchasing counterfeits of luxury brands
by: Dix, Steve, et al.
Published: (2008)

CONSUMER MOTIVATIONS OF INDIAN YOUTH TO PURCHASE LUXURY BRANDS
by: KAPOOR, RIYA
Published: (2017)

Status consumption and uniqueness : effects on brand judgement and purchase intention
by: Latter, Chelsey Renee
Published: (2012)

Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops
by: Phau, Ian, et al.
Published: (2015)

Exploring the role of lawfulness and legality on purchasing counterfeit products
by: Dix, Steve
Published: (2010)

Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia
by: Seilkhanova, Saniya
Published: (2017)

Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers
by: Phau, Ian, et al.
Published: (2009)

What is Core to A Brand? An Examination of The Brand Elements and Their Subsequent Impact on the Consumer
by: Mahajan, Nikhil
Published: (2006)

The Perception of Older Generation Y on Luxury and Luxury Brands: An Exploratory Study
by: Suvarnasuddhi, Sarisa
Published: (2007)

Influencing Motivational Factors on Consumer Buying Behaviour of Luxury Goods: A Self-Determination Theory Perspective
by: Zenginer, Melis
Published: (2016)

Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands
by: Phau, Ian, et al.
Published: (2009)

To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeits
by: Phau, Ian, et al.
Published: (2009)

How young adult consumers evaluate diffusion brands: effects of brand loyalty and status consumption
by: Phau, Ian, et al.
Published: (2009)

The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention
by: Teah, Min, et al.
Published: (2008)

The Impact of Brand Image on Consumer Behaviour of Luxury Goods of Fashion Industry in China
by: Cheng, Chi-Wen
Published: (2006)

The effects of product prototypicality on brand resonance in brand extensions - a conceptual analysis
by: Baird, Michael, et al.
Published: (2008)

Counterfeits of luxury brands: exploring the role of lawfulness and legality
by: Sequiera, M., et al.
Published: (2008)

What is brand mimicry? a conceptual investigation in the luxury brand industry
by: Teah, Min
Published: (2010)

Counterfeits of luxury branded products: what are the predictors and purchase intentions
by: Phau, Ian
Published: (2010)

Sustainable Luxury: Understanding Motivations for Consumer Purchase Decisions and Strategies to associate Brand Image with Sustainability
by: Agarwal, Manil
Published: (2011)

Luxury fashion brands engagement and Social media – The case of Generation Y in Thailand
by: Pasuhirunnikorn, Nantanut
Published: (2017)

Attitudes towards counterfeits of luxury brands: the Singapore story
by: Teah, Min, et al.
Published: (2008)

What moderates attitudes and purchase intentions in a luxury brand counterfeits context?
by: Teah, Min
Published: (2009)

Influence of brand on Chinese consumers’ behaviours in Automobile choice: An investigation on Chinese customers’ buying attitudes towards domestic and foreign car brands
by: Wang, Luqi
Published: (2015)

Understanding the importance of experiential marketing regarding luxury fashion brands in digital era from the consumer viewpoint
by: Symeonidou, Christina
Published: (2017)

How do personality factors influence attitudes towards counterfeiting of luxury brands?
by: Teah, Min, et al.
Published: (2008)

Luxury chocolate: Is scarcer better? Retail shelf-displays and perceived scarcity
by: Hatton-Jones, Siobhan
Published: (2015)

Consumer-based brand equity and status-seeking motivation for a global versus local brand
by: Roy, Rajat, et al.
Published: (2011)

"Bonds" or "Calvin Klein" Down-under: Consumer ethnocentric and brand country origin effects towards men's underwear
by: Lee, W., et al.
Published: (2013)

iPod Fever: An Exploratory Study of Negative Symbolic Consumption in MP3 Player Market
by: Hsiao, Ching-Wei
Published: (2006)

Luxury brand attachment: Predictors, moderators and consequences
by: Shimul, Anwar Sadat, et al.
Published: (2022)

The Effect of Brand Equity on Consumer Buying Behaviour In the Laptop Market of China
by: Liu, Zhenyu
Published: (2007)

Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions
by: Teah, Min, et al.
Published: (2008)

Interpreting Consumer Motivations for Luxury Consumption: An Application of the Zaltman Metaphor Elicitation Technique
by: Gao, Shijing
Published: (2018)

Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes
by: Teah, Min
Published: (2009)

Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising
by: Lwin, Michael, et al.
Published: (2008)

Effect of brand image on consumer purchasing behaviour on clothing: Comparison between China and the UK's consumers
by: Tam, Kwok Keung
Published: (2007)

Cannot write session to /tmp/vufind_sessions/sess_thtb6s0hasl3doj7402jcf33un