Examining the role of luxury brands in ytopia
A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason 1992). Wi...
| Main Authors: | , |
|---|---|
| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/17557 |