Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia

Background: Since 2008, Australia has seen the rapid emergence of marketing for online and mobile sports wagering. Previous research from other areas of public health, such as tobacco and alcohol, has identified the range of appeal strategies these industries used to align their products with cultur...

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Bibliographic Details
Main Authors: Deans, E., Thomas, S., Daube, Mike, Derevensky, J., Gordon, J.
Format: Journal Article
Published: BioMed Central Ltd 2016
Online Access:http://hdl.handle.net/20.500.11937/17499