An Extended Model of Disconfirmation: Expectancies Relating to High Risk Drinking Experiences

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An Extended Model of Disconfirmation: Expectancies Relating to High Risk Drinking Experiences

To date, customer satisfaction and service quality studies have only focused on disconfirmation of expectations in terms of product/service attributes. This study applies the disconfirmation of expectations paradigm to explain what makes the consumption of sin products (high risk alcohol consumption...

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Bibliographic Details
Main Authors:	Baird, Michael, Ouschan, Robyn, Phau, Ian
Format:	Conference Paper
Published:	The University of Western Australia 2005
Subjects:	satisfaction experience expectations outcome expectancies disconfirmation
Online Access:	http://hdl.handle.net/20.500.11937/17493

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