An Extended Model of Disconfirmation: Expectancies Relating to High Risk Drinking Experiences
To date, customer satisfaction and service quality studies have only focused on disconfirmation of expectations in terms of product/service attributes. This study applies the disconfirmation of expectations paradigm to explain what makes the consumption of sin products (high risk alcohol consumption...
| Main Authors: | , , |
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| Format: | Conference Paper |
| Published: |
The University of Western Australia
2005
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/17493 |