Motivations to Visit Events/Festivals: An Exploratory Investigation

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Motivations to Visit Events/Festivals: An Exploratory Investigation

Events and Festivals have been recognized by various studies as an important motivator of tourism. Past research show that events/festivals can bring positive benefits such as economic, social and community togetherness to their host community. In addition, events/festivals have the ability to creat...

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Bibliographic Details
Main Authors:	Shanka, Tekle, Alamiyo, Gladys
Other Authors:	Svetlana Bogomolova
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2012
Online Access:	http://www.anzmac.org/conference_archive/2012/papers/253ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/17294

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