Motivations to Visit Events/Festivals: An Exploratory Investigation
Events and Festivals have been recognized by various studies as an important motivator of tourism. Past research show that events/festivals can bring positive benefits such as economic, social and community togetherness to their host community. In addition, events/festivals have the ability to creat...
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| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/253ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/17294 |