Motivations to Visit Events/Festivals: An Exploratory Investigation
Events and Festivals have been recognized by various studies as an important motivator of tourism. Past research show that events/festivals can bring positive benefits such as economic, social and community togetherness to their host community. In addition, events/festivals have the ability to creat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/253ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/17294 |
| _version_ | 1848749427324354560 |
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| author | Shanka, Tekle Alamiyo, Gladys |
| author2 | Svetlana Bogomolova |
| author_facet | Svetlana Bogomolova Shanka, Tekle Alamiyo, Gladys |
| author_sort | Shanka, Tekle |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Events and Festivals have been recognized by various studies as an important motivator of tourism. Past research show that events/festivals can bring positive benefits such as economic, social and community togetherness to their host community. In addition, events/festivals have the ability to create memorable experience for visitors, dampen negative images regarding host community, and create activities to motivate travellers. The current study assesses motivators to attend an event or a festival in a Western Australian (WA) setting. A convenience sample of 325 students from a large WA university completed a structured questionnaire about their motivations to attend an event/festival in the past 12 months. Findings indicate that the 15 motivational factors significantly discriminate between five clusters of participants. |
| first_indexed | 2025-11-14T07:20:46Z |
| format | Conference Paper |
| id | curtin-20.500.11937-17294 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:20:46Z |
| publishDate | 2012 |
| publisher | Australian and New Zealand Marketing Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-172942023-02-02T07:57:39Z Motivations to Visit Events/Festivals: An Exploratory Investigation Shanka, Tekle Alamiyo, Gladys Svetlana Bogomolova Richard Lee Jenni Romaniuk Events and Festivals have been recognized by various studies as an important motivator of tourism. Past research show that events/festivals can bring positive benefits such as economic, social and community togetherness to their host community. In addition, events/festivals have the ability to create memorable experience for visitors, dampen negative images regarding host community, and create activities to motivate travellers. The current study assesses motivators to attend an event or a festival in a Western Australian (WA) setting. A convenience sample of 325 students from a large WA university completed a structured questionnaire about their motivations to attend an event/festival in the past 12 months. Findings indicate that the 15 motivational factors significantly discriminate between five clusters of participants. 2012 Conference Paper http://hdl.handle.net/20.500.11937/17294 http://www.anzmac.org/conference_archive/2012/papers/253ANZMACFINAL.pdf Australian and New Zealand Marketing Academy restricted |
| spellingShingle | Shanka, Tekle Alamiyo, Gladys Motivations to Visit Events/Festivals: An Exploratory Investigation |
| title | Motivations to Visit Events/Festivals: An Exploratory Investigation |
| title_full | Motivations to Visit Events/Festivals: An Exploratory Investigation |
| title_fullStr | Motivations to Visit Events/Festivals: An Exploratory Investigation |
| title_full_unstemmed | Motivations to Visit Events/Festivals: An Exploratory Investigation |
| title_short | Motivations to Visit Events/Festivals: An Exploratory Investigation |
| title_sort | motivations to visit events/festivals: an exploratory investigation |
| url | http://www.anzmac.org/conference_archive/2012/papers/253ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/17294 |