The role of integrated customer relationship management in generating and using knowledge in service industry: A study on commercial banks of Bangladesh
Research on Customer relationship management (CRM) has inconclusive findings in recent years. To address this gap this study develops an integrated CRM success model (ICRM) considering the multidimensional aspects of CRM and including the impacts of possible intervening variables. The research uses...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/1719 |