Beliefs underlying the intention to donate again among first-time blood donors who experience a mild adverse event

Using the belief basis of the theory of planned behavior (TPB), the current study explored the rate of mild reactions reported by donors in relation to their first donation and the intention and beliefs of those donors with regard to returning to donate again. A high proportion of first-time donors...

Full description

Bibliographic Details
Main Authors: Masser, B., White, K., Terry, Deborah
Format: Journal Article
Published: Pergamon Press 2013
Online Access:http://hdl.handle.net/20.500.11937/17142
_version_ 1848749379359342592
author Masser, B.
White, K.
Terry, Deborah
author_facet Masser, B.
White, K.
Terry, Deborah
author_sort Masser, B.
building Curtin Institutional Repository
collection Online Access
description Using the belief basis of the theory of planned behavior (TPB), the current study explored the rate of mild reactions reported by donors in relation to their first donation and the intention and beliefs of those donors with regard to returning to donate again. A high proportion of first-time donors indicated that they had experienced a reaction to blood donation. Further, donors who reacted were less likely to intend to return to donate. Regression analyses suggested that targeting different beliefs for those donors who had and had not reacted would yield most benefit in bolstering donors’ intentions to remain donating. The findings provide insight into those messages that could be communicated via the mass media or in targeted communications to retain first-time donors who have experienced a mild vasovagal reaction.
first_indexed 2025-11-14T07:20:00Z
format Journal Article
id curtin-20.500.11937-17142
institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T07:20:00Z
publishDate 2013
publisher Pergamon Press
recordtype eprints
repository_type Digital Repository
spelling curtin-20.500.11937-171422017-09-13T15:44:15Z Beliefs underlying the intention to donate again among first-time blood donors who experience a mild adverse event Masser, B. White, K. Terry, Deborah Using the belief basis of the theory of planned behavior (TPB), the current study explored the rate of mild reactions reported by donors in relation to their first donation and the intention and beliefs of those donors with regard to returning to donate again. A high proportion of first-time donors indicated that they had experienced a reaction to blood donation. Further, donors who reacted were less likely to intend to return to donate. Regression analyses suggested that targeting different beliefs for those donors who had and had not reacted would yield most benefit in bolstering donors’ intentions to remain donating. The findings provide insight into those messages that could be communicated via the mass media or in targeted communications to retain first-time donors who have experienced a mild vasovagal reaction. 2013 Journal Article http://hdl.handle.net/20.500.11937/17142 10.1016/j.transci.2013.06.008 Pergamon Press restricted
spellingShingle Masser, B.
White, K.
Terry, Deborah
Beliefs underlying the intention to donate again among first-time blood donors who experience a mild adverse event
title Beliefs underlying the intention to donate again among first-time blood donors who experience a mild adverse event
title_full Beliefs underlying the intention to donate again among first-time blood donors who experience a mild adverse event
title_fullStr Beliefs underlying the intention to donate again among first-time blood donors who experience a mild adverse event
title_full_unstemmed Beliefs underlying the intention to donate again among first-time blood donors who experience a mild adverse event
title_short Beliefs underlying the intention to donate again among first-time blood donors who experience a mild adverse event
title_sort beliefs underlying the intention to donate again among first-time blood donors who experience a mild adverse event
url http://hdl.handle.net/20.500.11937/17142