Building close and long-lasting relationships with focal customers: an empirical study of seed potato purchasing by Filipino potato farmers
In the highlands of the Northern Philippines, a model of long-term relationships between potato farmers and their preferred seed suppliers is proposed. In the absence of any certified seed system that might provide some guarantee of seed quality, farmers prefer to transact with those seed suppliers...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2003
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| Online Access: | http://hdl.handle.net/20.500.11937/171 |