“Do you see what I see?” – The critical reception of television advertising among Western Australian homemakers

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“Do you see what I see?” – The critical reception of television advertising among Western Australian homemakers

This thesis investigates the relationship between Western Australian (WA) homemakers, media literacy and television advertising. Employing both qualitative and quantitative research methodologies; it focuses on how their educational background, especially with regards to media education, predisposes...

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Bibliographic Details
Main Author:	Sebastian, Gina Ann.
Format:	Thesis
Language:	English
Published:	Curtin University 2008
Subjects:	Western Australian homemakers educational background media literacy television advertising qualitative and quantitative research methodologies
Online Access:	http://hdl.handle.net/20.500.11937/170

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