“Do you see what I see?” – The critical reception of television advertising among Western Australian homemakers
This thesis investigates the relationship between Western Australian (WA) homemakers, media literacy and television advertising. Employing both qualitative and quantitative research methodologies; it focuses on how their educational background, especially with regards to media education, predisposes...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/170 |