No Drama: Key Elements to the Success of an HIV/STI-Prevention Mass-Media Campaign

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No Drama: Key Elements to the Success of an HIV/STI-Prevention Mass-Media Campaign

We qualitatively examined gay men’s reactions to the national “Drama Downunder” HIV/STI social marketing campaign targeting gay men in Australia to identify key campaign elements that underpinned the demonstrated effectiveness of the campaign. We present findings from six qualitative focus groups he...

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Bibliographic Details
Main Authors:	Pedrana, A., Hellard, M., Higgs, Peter, Asselin, J., Batrouney, C., Stoove, M.
Format:	Journal Article
Published:	Sage Publications, Inc 2014
Subjects:	research evaluation HIV/AIDS prevention sexuality/sexual health health promotion qualitative analysis
Online Access:	http://hdl.handle.net/20.500.11937/16624

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